4pillars
Revenue engine
Revenue Maturity Assessment
Whether your revenue number is built or wished for, and which part of the engine is holding it back.
- Revenue Planning
- Demand Generation
- Sales Execution
- Revenue Governance
Welcome to SRF Capital Studio
Where capital is put to work.
Most founders need a CFO’s judgement long before they can justify a CFO’s salary. That is where we come in: CFO services, virtual or fractional, with FP&A, MIS and pricing run every month, so you always know where you stand and are ready when you raise. We work alongside startups, MSMEs and investors, and through Impact Consulting, with businesses built to change things.
Which of these are you?
Startups
From first institutional round to the systems that survive the next one.
Usually starts with
MSMEs
Professionalising finance and governance until institutional capital is possible.
Usually starts with
Investors
Deal flow, diligence support and the portfolio work that follows a cheque.
Usually starts with
For founders
Founder’s Corner
Self-assessment tools and matching engines. Work out where you actually stand before anyone else does it for you: your numbers, your reporting, the capital you qualify for and the investors who fit.
How it works
Take the assessment
Understand where you stand and what to fix first
We go through the gaps with you and agree where to start
The tools
5levels
Reporting
MIS Maturity Assessment
Whether your reporting is good enough to run the company, and to be examined.
- Reactive
- Reporting
- Aligned
- Predictive
- Institutional
6dimensions
What you must not go below
Pricing Maturity Assessment
Twelve questions across six dimensions of pricing. You'll find out which part of your pricing is costing you most.
- Value creation
- Price structure
- Value communication
- Pricing policy
- Price evolution
- The floor
4gates
The second lane
Capital Roadmap Diagnostic
Whether the impact and blended finance lane is open to you, and which instruments fit your stage.
- Theme
- Intentionality
- Measurability
- Additionality
13schemes
Non-dilutive capital
Grants & Schemes Matching
The non-dilutive capital you are eligible for and probably do not know about.
- Your company's facts
- Every scheme's rules, clause by clause
- One of three answers for each scheme in reach
1,800+investor firms
Investor fit
Investor Matching
Which investors fit what you are building. Not a list of everyone who writes cheques.
- Your raise, described once
- Investors scored on twelve dimensions of fit
- A ranked list, every match with its evidence
SRF Intelligence
Built on our own data.
SRF runs its own platform: nearly six years of Indian venture activity, recorded by the week going back to December 2020, and a rule engine for government schemes written clause by clause from the official guidelines. The investors we shortlist for a raise and the schemes we check for a company come out of it, with the evidence attached.
1,800+
investor firms profiled
8,200+
co-investor relationships mapped
2,700+
startups tracked
Figures as of October 2026
Investor matching
Investors chosen by what they do, not what they say.
How it works
- Your raise, described once
- Investors scored on twelve dimensions of fit
- A ranked list, every match with its evidence
30+
Investors we work with directly. The record says who fits. Where we already know the firm, the conversation starts there.
Grants & Schemes
Three clear answers, never a silent no.
How it works
- Your company's facts
- Every scheme's rules, clause by clause
- One of three answers for each scheme in reach
13
Schemes on our register today, a growing catalogue. Every application is tracked across 11 stages, from shortlist to money disbursed.
What’s happening at SRF
All insightsPipeline coverage: how much pipeline you actually need
Pipeline coverage compares open deals with the target. How much you need is one divided by your own win rate, worked through in a table. Then two traps: a healthy average hiding a thin segment, and deals that close after the quarter ends.
Consultant, employee or intern? The legal differences in India
A consultant agreement does not make someone a consultant. How Indian law tells employees, consultants and interns apart, and what the wrong label costs a startup.
Edition 04: Beyond MIS
Moving from reporting to information-led decision making.
EPF Wage Ceiling Raised to ₹25,000: What It Means for Your Payroll
From 17 September 2026, provident fund coverage is compulsory up to ₹25,000 a month in wages, up from ₹15,000, the first change since 2014. What it costs an employer, who is newly covered, and what to settle before this month's payroll.
Studio Connect
The studio, in person.
Honest conversations between founders, operators and investors, in one room: the sessions where most of our work actually starts. Held 4 times since May 2026.
4 editions since May 2026
Focused sessions that bring founders, operators and investors together around the conversations that quietly decide how companies are built.
50+ founders, operators and investors in the room at the first. Invite-led and intentionally small.
SRF Capital Studio across India
A decade of building alongside founders and operators, now working from four cities. Each one leads on the sectors and the capital its region actually has.
Most asked
How a fractional CFO works.
Virtual, fractional and outsourced are not three different services. They are three amounts of the same one, and the right amount is a function of the decisions in front of you rather than the size of the company.
Three ways to engage
How much of a CFO you take on. One service, in three amounts.
Run remotely
Virtual CFO
A named senior finance lead who runs your finance function remotely: cadence, controls and judgement without a seat in your office.
A fraction of the week
Fractional CFO
A CFO for the fraction of the week the business actually needs: from one day a month to two days a week, scaled as the company grows.
The whole function
Outsourced CFO office
The whole finance function run from our CFO Office: FP&A, controllership and compliance delivered as one accountable service.
What the CFO Office runs
The functions behind a CFO. Each has its own page.
FP&A Operations
The monthly financial planning cadence run as a service: close, review, variance, forecast and the board pack, by a team that sits inside yours.
Controllership
The controls, reporting structures and governance systems that make a company's numbers trustworthy.
MIS
Management information as a structured implementation: sales, operations and people data moved from source to a narrative investors trust.
Bookkeeping
Books kept to a standard that will survive diligence, not just the filing deadline.
CFO Tech Stack
The technology architecture behind a finance function: accounting, MIS and planning tools that work as one system.
What we do
Strategy. Capital. Execution.
Three disciplines that only compound when they are run together. Most firms sell one of them; we run all three under one roof, for the same company, at the same time.
47 capabilities, across the five things you can do with capital and the key practice areas.
Strategy
5 capabilitiesDesign clarity before you scale: market, pricing, org and the operating structure that has to carry the growth.
Strategy Labs2 capabilities
Capital
3 capabilitiesGetting the money in, on terms the business can live with: equity, grants and the debt most founders never price properly.
Borrow Capital1 capability
Execution
10 capabilitiesThe finance function as infrastructure: controls, compliance, reporting, and the structures that hold when someone examines them.
Protect Capital6 capabilities
Key practice areas
FP&A
Financial planning and analysis as a consulting practice: the Revenue Operating System, MIS and pricing, for growth companies across India.
Impact Consulting
Impact and blended finance as a capital route for startups and MSMEs, with impact measurement built into execution from the start.
Insights
Featured, Blogs
Pipeline velocity: the number that tells you when revenue arrives
Coverage says how much pipeline you have, win rate how often you close, deal size how big. None says when the money arrives. Pipeline velocity does, in rupees per day, and its arithmetic shows which of four levers is worth pulling.
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Research Briefs
5 Oct 2026, 5 min read
Offer letter vs appointment letter: what each one does in India
Many startups send one document and call it an offer letter. What each letter is for, what the labour codes now require, and the mistakes that surface later.
Monographs
18 Sept 2026, 16 min read
Solar Panel Manufacturing in India: Capacity, Policy and Who Makes Money
India now has more solar module factories than it can fill. The money and the risk have moved upstream, to cells and wafers, and to whoever can sell outside a closing US market.
Blogs
8 Oct 2026, 5 min read
Should your product sell itself, or do you need a sales team?
Many founders copy a go-to-market motion and inherit its costs. Product-led, sales-led and hybrid each trade spending against the time it takes to earn it back. How to choose for your product and buyer, and the signs it is time to add a second motion.
Research Briefs
5 Oct 2026, 5 min read
Form 3CEB: the transfer pricing report your Indian subsidiary files every year
Any dealing between an Indian subsidiary and its US parent brings a Form 3CEB. Who files, the 31 October 2026 due date, the flows that get missed, the penalties, and the move to Form 48.
Monographs
18 Sept 2026, 23 min read
Robotics in manufacturing: the India report
India installs more industrial robots than all but five countries, yet runs one of the thinnest robot fleets per factory worker. This report maps who buys, who earns the margin, and where an Indian company can build something defensible.
Blogs
8 Oct 2026, 5 min read
The one-page monthly review for doctor-founders
A doctor-founder has forty minutes on a Sunday for the month's numbers. Six blocks on one page, from service lines and loaded margin to cash, receivables and capital projects, turn that time into decisions.
Research Briefs
5 Oct 2026, 5 min read
Form 5471 for US companies with an Indian subsidiary
A US company with an Indian subsidiary files Form 5471 every year. Which category applies, what the form needs from Indian books, the calendar-year problem, and what a missed form costs.
Monographs
18 Sept 2026, 17 min read
Employer of record in India: how it works, what it costs, when to exit
An employer of record lets a foreign company employ people in India without an Indian entity. It is fast and clean for a small team and expensive for a large one. This report sets out how it works, what it costs, and when to leave.
- Cohort advisory
- Masterclasses and webinars
- Grants, schemes and public support
Venture engagement
We work with the people who back founders.
Alongside our direct work, SRF runs engagement programmes for ecosystem partners and funds, including cohorts with the Wadhwani Foundation, where selected startups get a growth-sprint model rather than a one-off session.