Welcome to SRF Capital Studio
Most founders need a CFO’s judgement long before they can justify a CFO’s salary. That is where we come in: CFO services, virtual or fractional, with FP&A, MIS and pricing run every month, so you always know where you stand and are ready when you raise. We work alongside startups, MSMEs and investors, and through Impact Consulting, with businesses built to change things.
Three kinds of company, three different first moves. Start where you are.
From first institutional round to the systems that survive the next one.
Usually starts with
Professionalising finance and governance until institutional capital is possible.
Usually starts with
Deal flow, diligence support and the portfolio work that follows a cheque.
Usually starts with
For founders
Self-assessment tools and matching engines. Work out where you actually stand before anyone else does it for you: your numbers, your reporting, the capital you qualify for and the investors who fit.
Take the assessment
Understand where you stand and what to fix first
We go through the gaps with you and agree where to start
From your first raise onward, we stay beside you as your business and finance partner
Whether your revenue number is built or wished for, and which part of the engine is holding it back.
The four pillars
Twelve questions, four pillars, a level for each, and what to fix first.
View tool: Revenue Maturity AssessmentWhether your reporting is good enough to run the company, and to be examined.
The five levels
Not a score. Your weakest load-bearing layer, and where the work starts.
View tool: MIS Maturity AssessmentTwelve questions across six dimensions of pricing. You'll find out which part of your pricing is costing you most.
The six dimensions
The pricing dimension that is costing you most, named before you change anything.
View tool: Pricing Maturity AssessmentWhether the impact and blended finance lane is open to you, and which instruments fit your stage.
The four gates
The instruments and funders open to you now, and the one gate that decides the rest.
View tool: Capital Roadmap DiagnosticAs of October 2026
SRF runs its own platform: nearly six years of Indian venture activity, recorded by the week going back to December 2020, and a rule engine for government schemes written clause by clause from the official guidelines. The investors we shortlist for a raise and the schemes we check for a company come out of it, with the evidence attached.
1,800+
investor firms profiled
8,200+
co-investor relationships mapped
2,700+
startups tracked
Investor matching
How it works
30+
Investors we work with directly. The record says who fits. Where we already know the firm, the conversation starts there.
Grants & Schemes
How it works
13
Schemes on our register today, a growing catalogue. Every application is tracked across 11 stages, from shortlist to money disbursed.
A consultant agreement does not make someone a consultant. How Indian law tells employees, consultants and interns apart, and what the wrong label costs a startup.
Just raised? A 90-day HR checklist for seed and Series A startups: contracts, compliance, policies, insurance and onboarding, in the order that matters.
Moving from reporting to information-led decision making.
From 17 September 2026, provident fund coverage is compulsory up to ₹25,000 a month in wages, up from ₹15,000, the first change since 2014. What it costs an employer, who is newly covered, and what to settle before this month's payroll.
Studio Connect
Founders, operators and investors in one room: the sessions where most of our work actually starts. Held 4 times since May 2026.
4 editions since May 2026
Focused sessions that bring founders, operators and investors together around the conversations that quietly decide how companies are built.
50+ founders, operators and investors in the room at the first. Invite-led and intentionally small.
A decade of building alongside founders and operators, now working from four cities. Each one leads on the sectors and the capital its region actually has.
Most asked
Virtual, fractional and outsourced are not three different services. They are three amounts of the same one, and the right amount is a function of the decisions in front of you rather than the size of the company.
How much of a CFO you take on. One service, in three amounts.
Run remotely
A named senior finance lead who runs your finance function remotely: cadence, controls and judgement without a seat in your office.
A fraction of the week
A CFO for the fraction of the week the business actually needs: from one day a month to two days a week, scaled as the company grows.
The whole function
The whole finance function run from our CFO Office: FP&A, controllership and compliance delivered as one accountable service.
The functions behind a CFO. Each has its own page.
The monthly financial planning cadence run as a service: close, review, variance, forecast and the board pack, by a team that sits inside yours.
The controls, reporting structures and governance systems that make a company's numbers trustworthy.
Management information as a structured implementation: sales, operations and people data moved from source to a narrative investors trust.
Books kept to a standard that will survive diligence, not just the filing deadline.
The technology architecture behind a finance function: accounting, MIS and planning tools that work as one system.
What we do
Three disciplines that only compound when they are run together. Most firms sell one of them; we run all three under one roof, for the same company, at the same time.
47 capabilities, across the five things you can do with capital and two practices.
Design clarity before you scale: market, pricing, org and the operating structure that has to carry the growth.
Getting the money in, on terms the business can live with: equity, grants and the debt most founders never price properly.
The finance function as infrastructure: controls, compliance, reporting, and the structures that hold when someone examines them.
Financial planning and analysis as a consulting practice: the Revenue Operating System, MIS and pricing, for growth companies across India.
Impact and blended finance as a capital route for startups and MSMEs, with impact measurement built into execution from the start.
Featured, Research Briefs
Offer letter vs appointment letter: what each one does in India
Many startups send one document and call it an offer letter. What each letter is for, what the labour codes now require, and the mistakes that surface later.
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Blogs
5 Oct 2026, 5 min read
Most startups don't need a full-time HR hire until about 50 people, but they need HR judgement much earlier. Here is how to tell when, and what to do until then.
Monographs
18 Sept 2026, 16 min read
India now has more solar module factories than it can fill. The money and the risk have moved upstream, to cells and wafers, and to whoever can sell outside a closing US market.
Research Briefs
5 Oct 2026, 5 min read
Any dealing between an Indian subsidiary and its US parent brings a Form 3CEB. Who files, the 31 October 2026 due date, the flows that get missed, the penalties, and the move to Form 48.
Blogs
5 Oct 2026, 5 min read
If your India subsidiary bills its US parent, the price on those invoices decides how much profit each country taxes. How to set it, document it in both countries and true it up.
Monographs
18 Sept 2026, 23 min read
India installs more industrial robots than all but five countries, yet runs one of the thinnest robot fleets per factory worker. This report maps who buys, who earns the margin, and where an Indian company can build something defensible.
Research Briefs
5 Oct 2026, 5 min read
A US company with an Indian subsidiary files Form 5471 every year. Which category applies, what the form needs from Indian books, the calendar-year problem, and what a missed form costs.
Blogs
5 Oct 2026, 5 min read
Seats are what you charge for. Accounts are what you serve, and cost follows service. How to cost each account-month, where engineering belongs, and what the result says about your plans.
Monographs
18 Sept 2026, 17 min read
An employer of record lets a foreign company employ people in India without an Indian entity. It is fast and clean for a small team and expensive for a large one. This report sets out how it works, what it costs, and when to leave.
Venture engagement
Alongside our direct work, SRF runs engagement programmes for ecosystem partners and funds, including cohorts with the Wadhwani Foundation, where selected startups get a growth-sprint model rather than a one-off session.
We will tell you what we would do first. No deck required, and no obligation to do it with us.
