Welcome to SRF Capital Studio
Raise capital
Borrow capital
Protect capital
Grow capital
Structure capital
We help founders build resilient companies, equip investors with capital-ready opportunities, and partner with ecosystems to fuel sustainable growth.
One studio, five shelves
Market Intelligence
Don't wait for the investor to find the problems. Find and fix them before the investor does.
Research Briefs
Founder's Guide
The money questions every early-stage founder faces, answered in plain language.
12 topics · 59 questions
Grants & Schemes
Government grants, guarantees and subsidies — searchable, sourced and current.
9 scheme families
Studio Connect
Ownership Architecture: who owns what, and when it stops being yours
Session · April 2026
Three kinds of company, three different first moves. Start where you are.
From first institutional round to the systems that survive the next one.
Usually starts with Raise Capital, then Protect Capital
Professionalising finance and governance until institutional capital is possible.
Usually starts with Raise Capital and Borrow Capital
Deal flow, diligence support and the portfolio work that follows a cheque.
Usually starts with Structure Capital
For founders
Self-assessment tools and matching engines. Work out where you actually stand before anyone else does it for you: your numbers, your reporting, the capital you qualify for and the investors who fit.
Revenue engineTwelve questions, four pillars, a level for each, and what to fix first.
ReportingNot a score. Your weakest load-bearing layer, and where the work starts.
Non-dilutive capitalCentral and state schemes you already qualify for and did not know existed.
Investor fitFunds whose thesis, cheque size and stage match yours now. Not a list of everyone.
Studio Connect
Founders, operators and investors in one room — the sessions where most of our work actually starts.
A decade of building alongside founders and operators, now working from four cities. Each one leads on the sectors and the capital its region actually has.
What we do
Three disciplines that only compound when they are run together. Most firms sell one of them; we run all three under one roof, for the same company, at the same time.
Forty-three capabilities, across the five things you can do with capital.
Design clarity before you scale: market, pricing, org and the operating structure that has to carry the growth.
Getting the money in, on terms the business can live with: equity, grants and the debt most founders never price properly.
The finance function as infrastructure: controls, compliance, reporting, and the structures that hold when someone examines them.
Most asked
Most companies need a CFO's judgement long before they need a CFO's salary.
Virtual, fractional and outsourced are not three different services. They are three amounts of the same one, and the right amount is a function of the decisions in front of you rather than the size of the company.
CFO ServicesA named senior finance lead who runs your finance function remotely: cadence, controls and judgement without a seat in your office.
A CFO for the fraction of the week the business actually needs: from one day a month to two days a week, scaled as the company grows.
The whole finance function run from our CFO Office: FP&A, controllership and compliance delivered as one accountable service.
Diagnose
Two weeks inside the numbers: books, cash, controls, and what the founders actually need decided.
Right-size
Virtual, fractional or fully outsourced, sized to the decisions ahead, not to a package.
Install
Cadence, MIS and controls set up so the function runs, not just reports.
Scale
The engagement shrinks or grows with the company, including hiring your full-time CFO when it is time.
Blogs · 16 Sept 2026 · 7 min read
Every marketplace founder is very good at one side of the business, usually the side they came from. But a marketplace doesn't grow by adding supply or demand. It grows by matching them, and you can add a great deal of one side without the matching improving at all.
Sriram Chidambaram · Founder & Managing Partner
Research Briefs · 11 Sept 2026 · 5 min read
Before a raise, an acquisition or a lender's review, ask one question: if an investor looked at our business tomorrow, what would they find? CA Mallavarjalla Mounika on pre-due diligence, the nine areas it covers, and why the goal is control, not perfection.
ReadCA Mallavarjalla Mounika · Lead - Due Diligence & Assurance
Blogs · 16 Sept 2026 · 7 min read
In D2C there's no salesperson to blame. Traffic came or it didn't, people bought or they didn't, and the maths produced a number. The same daily visibility makes it very easy to watch the wrong number, and the wrong number is almost always the blended one.
ReadSriram Chidambaram · Founder & Managing Partner166 resources for founders, free to read: articles and briefs, the Founder’s Guide, and the grants register.
Venture engagement
Alongside our direct work, SRF runs engagement programmes for ecosystem partners and funds, including cohorts with the Wadhwani Foundation, where selected startups get a growth-sprint model rather than a one-off session.
We will tell you what we would do first. No deck required, and no obligation to do it with us.
