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    Capital

    Five things you can do with capital: raise it, borrow it, protect it, grow it, structure it. Most of our work uses several at once.

    Not a shortage of capital. A blind spot about which capital, and how to reach it. (read where we wrote it)

    Start with the problem you have, then find the route it sits on, then the service. Strategy Labs does the same work with accelerators, funds and other groups that back startups.

    What problem are you trying to solve?

    Most founders come to us with a problem, not a service name. Find the sentence that sounds like your week, and start with the first service it names.

    Not on the list? Every service is in the map below.

    Which part of capital do you need?

    The five routes and Strategy Labs. Each one lists its services, and each service lists the smaller services inside it. Every name opens its own page.

    1. 01Raise CapitalEquity, grants and the readiness that decides both.

    2. 02Borrow CapitalDebt the business can carry, and money blended to cost less.

    3. 03Protect CapitalBooks, controls and compliance a reader can trust.

    4. 04Grow CapitalGrowth the business is built to carry.

    5. 05Structure CapitalDeals, diligence and terms that hold.

    6. 06Strategy LabsOur finance and fundraising help for whole groups of founders at once, run with accelerators, funds and partners.

    Find out which capital is open to you at your stage

    It tells you whether impact and blended finance is open to you: patient, often cheaper money from funders who want a social or environmental result as well as a return. It also tells you which kinds of funding fit your stage.

    About fifteen minutes on your business is usually enough for us to say which kinds of capital are open to you, and which single test decides the rest.

    See the Capital Roadmap Diagnostic

    Where have we put capital to work?

    Climate Tech

    24 months of runway secured

    Capital Strategy for a Climate-Tech Founder

    Planned grants, a venture loan and equity, raised in stages, to give the company more months of cash without giving up more shares.

    SaaS

    3.2x ARR growth in 18 months

    Scaling a SaaS Platform to Series B

    Built the finance basics and the investor story that helped a software company serving one industry raise growth money from large funds.

    Pharma: Ahmedabad

    ₹4 Cr working capital structured in 60 days.

    A mid-size API manufacturer was running on expensive informal credit. We renegotiated banking limits, cleaned the books, and structured a proper CC facility: reducing cost of capital by 30%.

    See every case study

    Read these before you choose the capital

    Search all insights

    • Blogs

      16 Sept 2026, 9 min read

      The Capital Most Founders Never See

      A diagnostics chain across tier-2 towns was told its margins were thin and its geography hard. In the language of a whole class of investors, it was an impact business, and there were funders whose entire job was to back exactly what it was building. Not a shortage of capital: a blind spot about which capital.

    • Blogs

      18 Sept 2026, 5 min read

      The Capital Stack, Cheapest to Most Commercial

      Founders raise a round. Capital actually comes in layers, ordered by how much return it wants back. Each layer should buy the de-risking that makes the next one cheaper, and taking them out of order is expensive.

    • Research Briefs

      20 Sept 2026, 7 min read

      From term sheet to money in the bank

      Getting a term sheet feels like the finish line. It is the point where the real work starts, and the gap between signing and seeing the money is usually six to ten weeks.

    • Research Briefs

      20 Sept 2026, 9 min read

      Liquidation preference and anti-dilution, with the maths

      Founders negotiate valuation for weeks and these two clauses in about ten minutes. Valuation sets the headline; liquidation preference and anti-dilution decide what you actually receive.

    Which practice runs alongside the capital?

    From Sriram Chidambaram, Founder & Managing Partner

    The capital roadmap answers where: which lanes are open to you, which instruments, in what order, from which funders. That’s the map. Positioning answers how: how you show up, in the right dialect, with the evidence in hand, so the money says yes. That’s the driving.

    The two lanes are not rivals. The clever move is to run them together: use the patient, cheaper money in the second lane to take the risk off the table. That way, the commercial money in the first lane becomes willing to come in.

    Sriram Chidambaram, Founder & Managing Partner