Impact Measurement
Impact measurement is defining the outcomes a business creates, instrumenting the data behind them, and reporting them in the format foundations, impact funds and development finance institutions require.
Capability
Part of the Impact Consulting practice
What Impact Measurement delivers
Impact measurement is the pain point founders underestimate most, and the one funders check first.
Define the outcomes
A theory of change is only useful once it names what will be measured, how, and against what baseline.
- Outcomes and indicators chosen with the funder's framework in view
- Baselines set before the programme, not reconstructed after
- Attribution stated honestly, including its limits
Instrument the data
Impact data lives in the same three streams as the MIS: sales, operations and people. It is collected there, not in a separate survey nobody runs twice.
- Indicators wired into operations data, not bolted on
- Collection cadence that matches the reporting cadence
- One source, so the impact report and the board pack agree
Report to funders
Each funder has a template and a rhythm. The reporting is built to theirs, from data the company already trusts.
- Funder-specific reporting produced from one dataset
- Narrative that connects outcomes to the financials
- Audit-ready evidence behind every number claimed
How impact measurement is set up
- 01
Frame
The outcomes, the indicators and the baselines, agreed with the funders who will read them.
- 02
Wire
Indicators into the operating data streams, with owners and cadence.
- 03
Report
The first cycle produced, reviewed against the funder's template, and corrected before it is relied on.
- 04
Run
Reporting as part of the monthly finance rhythm rather than an annual scramble.
Why SRF for Impact Measurement
- Measurement designed with the raise, so the evidence exists when the funder asks
- Built on the MIS data streams the company already keeps, not a parallel system
- The reporting funders specify, produced from one trusted dataset
What our research says about Impact Measurement
Founders treat impact measurement as a hurdle at the door, something to get past to close the round. It isn't. It is a discipline that never ends.
An impact claim with nothing underneath it is not a weak claim. It is a disqualifying one. The money reads it as impact-washing and walks away.
A development finance institution wants harmonised, comparable numbers (jobs, reach, emissions, the gender lens) and it wants rigorous environmental and social safeguards. It is asking, "development outcomes, at scale, done safely."
The people behind Impact Measurement
Impact Measurement is run by the studio team: one multidisciplinary team whose pods work in tandem, matched to the sector and the stage the company is in.
Impact, Growth & MSME pod
Led by Sanskriti Jhaveri
Lead - Growth & Partnerships, Impact Consulting. Growth and impact for India's MSME base.
See the pod structureWhat usually runs alongside this
Impact & Blended FinanceImpact funds, blended structures, foundations and development finance as a capital route: which investor fits, and how to make the case.
MISManagement information as a structured implementation: sales, operations and people data moved from source to a narrative investors trust.
ControllershipThe controls, reporting structures and governance systems that make a company's numbers trustworthy.
