SaaS
3.2x ARR growth in 18 months
Scaling a SaaS Platform to Series B
Built the finance basics and the investor story that helped a software company serving one industry raise growth money from large funds.
Raise Capital
Most rounds are not lost in the pitch. They are lost in the second meeting, when someone asks for the numbers behind the slide.
What happens between deciding to raise and money in the bank?
We work on both halves: getting a business fundable, then running the raise.
Ready
A financial model that holds up, and a data room that answers questions before anyone asks them.
Change a milestone, and the model should move. (read where we wrote it)
Raise
A planned process and the right investors in the right order. Then a term sheet, the investor’s written offer, that you can negotiate with confidence.
The work is knowing which true things matter to which kind of money. (read where we wrote it)
Diligence
The second meeting, when the investor checks your books, filings and contracts. A gap you found and explained first is far more often treated as a known item than as a reason to renegotiate.
Don’t wait for the investor to find the problems. (read where we wrote it)
Close
Shaping the deal, reviewing the term sheet, and keeping every party moving until it closes.
Alongside every stop: grants and schemes
Some money costs you no shares at all, and it can arrive at any point. We check what the business already qualifies for before it sells a share.
Venture capital and private equity
Raise from investment funds with confidence, not just a pitch deck.
For founders raising from venture capital or private equity funds. We get the business ready for investors, plan the raise, prepare you for the investor’s checks, and support you until the deal closes.
Who should you raise from?
When we shortlist investors for your raise, the list comes from SRF’s own record of Indian venture deals. Each investor is ranked by what they have actually backed, and every name comes with the evidence.
Built on our own data
1,800+
investor firms profiled
3,400+
funding rounds recorded
Every investor and every deal is sorted on the same five levels, from broad sector down to niche. So we match on what a company actually does.
- Macro sectors12
- Sectors57
- Industries311
- Sub-industries90
- Niches10
As of October 2026.
Government grants and schemes
Take the money the business already qualifies for.
We find the government funding your business already qualifies for, apply for it with you, and keep you within its rules afterwards. You don’t give up a single share.
A second route is impact money, which wants a social or environmental result as well as a return. It comes from impact funds, development finance and blended deals that mix low-cost and commercial money. Each needs its own case.
Check what you qualify for before you sell shares
Three clear answers, never a silent no.
We write each scheme’s rules from the official guidelines, clause by clause, and test them against your company’s facts. You get one of three answers: eligible, eligible once you hold a named registration, or one answer away. That last one means we still need a key fact from you.
Where have we run a raise?
Consumer / D2C
Closed oversubscribed Series A
Building Investor Readiness for a D2C Brand
Designed unit economics, cohort analytics, and a fundraising data room that anchored the next funding round.
Read these before you sign
20 Sept 2026, 7 min read
From term sheet to money in the bank
Getting a term sheet feels like the finish line. It is the point where the real work starts, and the gap between signing and seeing the money is usually six to ten weeks.
20 Sept 2026, 7 min read
Your cap table is probably wrong. Here's how to check.
Most founders can pull up a cap table in ten seconds. Proving it matches your register and your MCA filings is the harder, costlier part.
20 Sept 2026, 9 min read
Liquidation preference and anti-dilution, with the maths
Founders negotiate valuation for weeks and these two clauses in about ten minutes. Valuation sets the headline; liquidation preference and anti-dilution decide what you actually receive.
16 Sept 2026, 5 min read
Fundraising rigour vs revenue rigour
The founder who can defend every assumption in a fundraising model often can't say, two months later, why last month's revenue missed. That isn't a skills gap, it's a rigour gap, and it is the most expensive one we see. Sriram Chidambaram on pointing the discipline that raised the round at the engine that makes the next round a formality.
31 Aug 2026, 6 min read
Investors don't fund your numbers. They fund their confidence in your numbers.
A round rarely drags because the business is weak. It drags because the numbers don't cohere, and the investor can't get comfortable enough to move. Sriram Chidambaram on capital readiness, the data room, and why the closer someone looks, the stronger your story should get.
11 Sept 2026, 5 min read
Don't wait for the investor to find the problems. Find and fix them before the investor does.
Before a raise, an acquisition or a lender's review, ask one question: if an investor looked at our business tomorrow, what would they find? CA Mallavarjalla Mounika on pre-due diligence, the nine areas it covers, and why the goal is control, not perfection.
Where else could you start?
Running an accelerator or a corporate venture programme? See Strategy Labs.
From Sriram Chidambaram, Founder & Managing Partner
Investors don’t fund your numbers. They fund their confidence in your numbers. That confidence is built long before the round opens: a data room kept warm, numbers that bridge on demand, honest updates sent regularly.
And equity is only one door. Grants, schemes, impact and blended finance can be cheaper money for the right company.
The rigour you skip on revenue this year becomes the credibility you lack in the room next year. What will your record show when the round opens?
- When should we start raising?
- What will investors check first?
- What will an investor’s checks turn up?