Consumer / D2C
Building Investor Readiness for a D2C Brand
Designed unit economics, cohort analytics, and a fundraising data room that anchored the next funding round.
Closed oversubscribed Series A
Debt and blended finance is funding growth through working capital lines, venture debt and mixed instruments instead of selling more equity in the company.
Capability · 1 service within this
In Growth Strategy: Fund the Plan


Structure the right capital without unnecessary dilution.
Structure the right capital without unnecessary dilution.
Identify financing options suited to your business.
Combine multiple funding sources to improve capital efficiency.
Strengthen your financial foundation before engaging lenders.
Manage the financing process efficiently.
Every financing decision begins with understanding your business model, cash flows, and long-term capital requirements.
Evaluate business model, cash flows, and financing needs.
Design the optimal capital structure and funding mix.
Build financial and documentation readiness for lenders.
Coordinate the process end-to-end through closing.
Consumer / D2C
Designed unit economics, cohort analytics, and a fundraising data room that anchored the next funding round.
Closed oversubscribed Series A
Manufacturing
Implemented financial controls, governance, and an FP&A function that restored margins and prepared the business for global expansion.
240 bps margin expansion
Climate Tech
Planned grants, a venture loan and equity, raised in stages, to give the company more months of cash without giving up more shares.
24 months of runway secured
Put the concessional layer in first, in the right place, and it does the heavy lifting of de-risking everything above it. Done well, a small slice of patient money changes the price and the availability of all the capital that sits on top of it.
In a business running on 60 to 120 day terms, a sale you haven't collected is an expensive loan you never meant to give.
Here is the uncomfortable truth: a company can be profitable on paper and insolvent in practice, and the gap between the two is almost always hiding in inventory.
In our experience a polite, factual note to the buyer's finance head referencing the disallowance moves money faster than six follow-ups to the procurement contact.
Further reading
E-books and masterclass material from the SRF library, free to download.
Debt & Blended Finance is run by the studio team: one multidisciplinary team whose pods work in tandem, matched to the sector and the stage the company is in.
Investment Banking pod
Led by Haripriya V
Lead - Investment Banking & Business Growth. Manages transactions and strategic capital events.
See the pod structure

