Market Intelligence
Market intelligence is a continuous read on where capital, regulation and demand are moving in a sector, and what each shift means for one particular business.
Service within Market Research
In Growth Strategy: Diagnose Growth
How we help with Market Intelligence
By the time a shift is obvious in the trade press, the decision window has closed.
Define what is worth watching
The handful of signals that would actually change a decision: capital flows, regulation, buyer behaviour and the moves of specific competitors.
Set up the collection
Sources, cadence and coverage, so the read is continuous rather than assembled in a panic before a board meeting.
Interpret for this business
A sector development is not information until someone says what it means here. That translation is the deliverable.
Deliver on a rhythm leadership can use
A monthly read with a clear so-what, rather than a feed nobody has time to filter.
More services within Market Research
By the time a shift is obvious in the trade press, the decision window has closed.
FAQ
Questions founders ask about Market Intelligence
What is market intelligence?
A continuous read on where capital, regulation and demand are moving in a sector, and what each shift means for one specific business.
How is it different from market research?
Research answers a defined question at a point in time. Intelligence is ongoing and exists to surface the question you did not know to ask, early enough to act.
Can we not just read the trade press?
By the time a shift is obvious in the trade press, the decision window has usually closed. The useful signals are earlier and quieter: funding patterns, hiring, regulatory drafts and pricing moves.
What does the output look like?
A short monthly read with the handful of developments that matter and what each means for your decisions, not a digest of everything that happened.
What our research says about Market Intelligence
What signal would change our minds, and have we built the means to detect it?
Which assumptions in our plan are most fragile, and what would be the first signal that one of them is breaking?
Saying a credible peer set cannot be built is a better answer than publishing a distribution assembled from a handful of unreliable filings.
Further reading
The people behind Market Intelligence
Market Intelligence is run by the studio team: one multidisciplinary team whose pods work in tandem, matched to the sector and the stage the company is in.
Strategy Consulting / Labs pod
Led by Karthik Beknal
Lead - Strategy Consulting & FP&A. Defines direction and drives it through focused sprints.
See the pod structure
What usually runs alongside this
Market ResearchThe market as it is, not as the deck needs it to be: sizing, segmentation and demand evidence.
Competitor Analysis and BenchmarkingWho you are actually competing with, on what, and where the business stands against them.
Growth StructuringStructuring a business so growth is survivable: what it takes to double without breaking.
