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    Working session · Studio Connect × Strategy Lab

    Pricing cannot be an afterthought.

    A 90-minute working session on your own numbers: what your customer's alternative costs them, what one unit costs you, and what the two together say about your price.

    Pricing is a core strategic decision and the engine of your unit economics. Every founder has a 30-minute diagnosis call with us before the session, so the time works on your business, not a hypothetical one.

    Ask for a seat and we will book your 30-minute diagnosis call before the session.

    Ask for a seat

    25seats

    Host
    SRF Capital Studio
    Programme
    Studio Connect × Strategy Lab
    When
    30 October 2026
    Who
    25 seats
    Taught by
    Sriram Chidambaram

    What will the 30 October 2026 session cover?

    1. 01What your customer's alternative actually costs them: what you are worth, even if you charge nothing yet.
    2. 02Your direct cost: the number you will never go below, worked out before anyone pushes you.
    3. 03What a discount gives away, once you know both numbers.
    4. 04Unit economics: a price and a cost, and whether your growth is worth having.

    Who is the 30 October working session for?

    Founders who set a price once and have not revisited it, or who give the product away free for now. Bring your product, your current price and your assumptions.

    Read the practice on studio connect × strategy lab

    Where else have we taught?

    Every engagement, and the decks to download