Founder & Managing Partner
Leadership
Sriram Chidambaram is the Founder & Managing Partner at SRF Capital Studio. He specializes in strategy, capital, and resilience for startups, serving as a Fractional CFO, Venture Partner, and Strategic Finance Leader. With extensive experience in venture building and strategic advisory, he guides startups from concept to scale.
Defines the overall direction of the business and ensures its execution through structured interventions — long-term strategic thinking combined with sprint-based execution. From market entry and growth strategy to business model validation, this pod anchors decision-making, translates vision into actionable roadmaps, and keeps every initiative guided by a unified strategic intent.
Led by Karthik Beknal
Manages all capital-related activities — fundraising, investor engagement and strategic transactions. The pod works on positioning, financial storytelling and investor communication, advises on valuation, deal structuring and negotiation strategy, and focuses on enabling access to the right capital at the right time while maximising long-term value.
Led by Haripriya V
Drives financial planning, forecasting and performance tracking across the business. The pod translates strategic plans into detailed financial models and budgets, continuously monitors performance against targets, and supports scenario analysis and strategic decisions through financial insight. The focus is visibility, predictability and proactive financial management.
Led by Karthik Beknal
Ensures financial discipline through strong control mechanisms and structured reporting. The pod manages cash flows, financial operations and compliance from a controllership lens, and builds the systems, internal controls and reporting frameworks that support scale and governance — financial health, operational efficiency and control across the organisation.
Led by Srikar Kedarisetty
Evaluates the credibility, risks and overall readiness of a business, particularly around investments and strategic decisions — a deep dive into financials, operations, market positioning and supporting documentation to identify red flags and validate assumptions. The pod builds investor confidence by ensuring the business stands up to scrutiny.
Led by CA Mallavarjalla Mounika
Keeps the business operating within regulatory frameworks with strong governance practices — legal compliance, corporate governance and statutory requirements. The pod builds structures that enhance accountability and transparency, works closely with finance and operations to ensure adherence across functions, and establishes the policies that support long-term scalability.
Led by CS Manavi Arora
People operations, internal coordination and strategic initiatives across the organisation — aligning teams, managing workflows and driving the operational efficiency that keeps every pod moving in the same rhythm.
Led by Sai Prasanna
The MSME practice and impact consulting vertical — growth, scheme access and strategic initiatives for India's small and mid-sized businesses, driving structured execution and expansion across high-impact sectors.
Led by Sanskriti Jhaveri
Topics Sriram answers founders' questions on.
Vijaya KadmisettyCo-Founder & Chief Operating Officer
Karthik BeknalStrategy Consulting & FP&A
CA Mallavarjalla MounikaDue Diligence & Assurance
Srikar KedarisettyFinOps & Transformation
Sai PrasannaHR Practice
Haripriya VInvestment Banking & Business Growth
CS Manavi AroraCompany Secretarial, Compliance & Fundraise Advisory
Sanskriti JhaveriGrowth & Partnerships, Impact Consulting