Business Fundamentals
Topic 04 of 12
Raising Money
What investors are really looking at, at each stage — and the different ways you can raise.
The questions, answered
Early-stage investorsAbout to pitch, unsure what they want?This early, investors are backing potential, not proof. So they look hard at the team, how big the problem is, any early signs that people want it, and whether you actually understand your own numbers.Growth-stage investorsRaising a bigger round than last time?By the growth stage, the story moves from potential to proof. Investors want growth that's real, efficient and repeatable — actual revenue, healthy unit economics, customers who stay, and a clear path to scale and eventually to profit.Funding optionsIs venture capital even the right money?Funding isn't only equity. You can raise through equity, convertible instruments, debt, grants, and revenue-based options — and the right one depends on your stage, your economics, and how much ownership and control you're willing to give up.
Who answers these
The guide is written by the people who do this work for founders every week.
