Business Fundamentals
Topic 03 of 12
Planning Your Growth
How you'll get from here to your next big milestone — your roadmap, and whether the product or the sales team pulls your growth.
The 3 decisions this topic covers
- Plan looks good on paper, not in practice?A roadmap is a list of milestones worth funding — not a wish-list of features.
- Should the product sell itself?plg means the product does the selling — people try it, get value, and pay, with little or no sales team involved.
- Do you need a sales team yet?sales led means a sales team drives revenue through direct relationships — reaching out, running demos, negotiating and managing accounts.
The questions, answered
RoadmapPlan looks good on paper, not in practice?A roadmap is a list of milestones worth funding — not a wish-list of features. Each milestone should clearly lower a risk and move you closer to your next raise or to making a profit.Product-led growthShould the product sell itself?plg means the product does the selling — people try it, get value, and pay, with little or no sales team involved. It works well when your product delivers value fast and users can figure it out on their own. It doesn't when they can't.Sales-led growthDo you need a sales team yet?sales led means a sales team drives revenue through direct relationships — reaching out, running demos, negotiating and managing accounts. It's the right choice when deals are big, complex, or need trust before a buyer will say yes.
Who answers these
The guide is written by the people who do this work for founders every week.
