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    Working session · Studio Connect × Strategy Lab

    Your first price: how to discover it, not guess it.

    A 90-minute working session for founders with an MVP, working towards paid pilots. Your first price is only the tip of the iceberg: you discover the value underneath, then the model, and the number comes last.

    Every registrant has a 30-minute one-to-one with our pricing lead before the session, on your current pricing, your assumptions and where the gaps are. A working session, not a talk. Registration closes on 24 October.

    Ask for a seat and we will book your one-to-one with our pricing lead before the session.

    Ask for a seat

    25seats

    Host
    SRF Capital Studio
    Programme
    Studio Connect × Strategy Lab
    When
    4 November 2026
    Who
    25 seats
    Taught by
    Sriram Chidambaram

    What will the 4 November 2026 session cover?

    1. 01The customer problem: what you are solving, how painful it is, and what changes for the customer.
    2. 02Customer value: what it is worth to the customer, in economic terms.
    3. 03Value capture: how much of that value you can charge for.
    4. 04The pricing model: subscription, usage, transaction or outcome.
    5. 05The price: the number you arrive at after everything else. The weakest layer breaks the pricing.

    Who is the 4 November working session for?

    Founders with an MVP who are moving a customer from free to paid and have never priced anything before. Bring your product and your assumptions, and leave with a pricing hypothesis you can test.

    Read the practice on studio connect × strategy lab

    Where else have we taught?

    Every engagement, and the decks to download