For founders
Welcome to Founder’s Corner.
Four tools that tell you where you actually stand — on your numbers, your reporting, the capital you qualify for, and the investors who fit. Built from what we see across three hundred companies, so the benchmark is real rather than aspirational.
The four tools
Where you actually stand.
Two you can run yourself, online, now: Revenue Maturity and MIS Maturity. The other two we run with you. Each ends with something you can act on this quarter, not a score out of ten.
Revenue engineRevenue Maturity
Whether your revenue number is built or wished for, and which part of the engine is holding it back.
What you get
- Whether your pipeline data would survive an investor asking how you forecast
- Which part of the funnel is costing you the most and showing it the least
- What to fix first, pillar by pillar, before you raise the target again
Twelve questions, four pillars, a level for each, and what to fix first.
ReportingMIS Maturity
Whether your reporting is good enough to run the company, and to be examined.
What you get
- How long it would take you to answer a diligence question with evidence
- Which numbers your board pack asserts but cannot yet prove
- What a month-end close should look like at your stage, and where yours differs
Not a score. Your weakest load-bearing layer, and where the work starts.
Non-dilutive capitalGrants & Schemes Matching
The non-dilutive capital you are eligible for and probably do not know about.
What you get
- Central and state schemes your sector, stage and location actually qualify for
- What each one requires before you apply, and how long it really takes
- Which are worth the paperwork at your size and which are not
Central and state schemes you already qualify for and did not know existed.
Investor fitInvestor Matching
Which investors fit what you are building. Not a list of everyone who writes cheques.
What you get
- Funds whose thesis, cheque size and stage match yours right now
- What each one has asked of companies like yours in their second meeting
- Where you are not yet ready, and what to fix before the introduction
Funds whose thesis, cheque size and stage match yours now. Not a list of everyone.
Grants & schemes
The register
Capital you qualify for and never claimed. We keep a register of the programmes, verify the terms against the source, and say which are worth it.
- 9
- scheme families on the register
- 5
- kinds of capital covered
- 6
- issuing bodies tracked
Reading
The Founder’s Guide
A plain-language guide to the money questions every early-stage founder faces: compliance, costs, cashflow, pricing, metrics, fundraising and valuation.
The base
Accounting, Compliance & Controllership
Recording what happened, staying compliant, keeping the books clean and audit-ready. It is not glamorous, and it holds up everything above it.
The middle
Financial Planning & Analysis
Turning clean numbers into understanding and decisions: unit economics, pricing, metrics, cashflow. Where finance stops being about the past.
The top
Strategy & Leadership
Using the numbers to steer the company: roadmap, milestones, the shape of your cap table, and the long game of growing enterprise value.
Not sure which one to run first?
Tell us where you are. We will say which of the four answers the question you actually have, and run it with you.