Business Fundamentals
Topic 02 of 12
Making Money Work
Pricing, metrics and unit economics — the numbers that decide whether growing makes you stronger or just burns cash faster.
The 3 decisions this topic covers
- Not sure what to charge?Price on the value your customer gets, not on what it cost you to build.
- Tracking everything, learning nothing?Track the few early signals that predict your growth and your margins — not a dashboard of thirty feel-good numbers.
- Does growing actually make you money?unit economics is simply the money you make and spend on one customer (or one unit).
The questions, answered
PricingNot sure what to charge?Price on the value your customer gets, not on what it cost you to build. Early on, pricing to value earns you more and shows confidence — pricing on cost leaves both money and credibility on the table.MetricsTracking everything, learning nothing?Track the few early signals that predict your growth and your margins — not a dashboard of thirty feel-good numbers. The right ones depend on your type of business.Unit economicsDoes growing actually make you money?unit economics is simply the money you make and spend on one customer (or one unit). It tells you if you make money on a single sale — because if you lose money on one, growing just loses money faster.
Who answers these
The guide is written by the people who do this work for founders every week.
