Business Fundamentals
Topic 01 of 12
Getting the Basics Right
The simple money habits every fundable startup builds early: staying compliant, knowing where your money goes, and never running out of cash.

The 3 decisions this topic covers
- Not sure what you're supposed to be filing?Compliance isn't a one-time job — it's a routine.
- Don't know where the money actually goes?Put every rupee you spend into five buckets, and know which costs stay the same and which grow as you grow.
- Worried about running out of cash?Cash and profit are not the same thing.
The questions, answered
ComplianceNot sure what you're supposed to be filing?Compliance isn't a one-time job — it's a routine. Set up your company, tax and secretarial filings on a fixed calendar early, and something that could scare off investors later becomes a quiet strength instead.CostsDon't know where the money actually goes?Put every rupee you spend into five buckets, and know which costs stay the same and which grow as you grow. This one exercise tells you more about your business than your P&L does.CashflowWorried about running out of cash?Cash and profit are not the same thing. Watch two numbers — how much cash you burn each month, and how many months you have left — plan them 12 to 18 months ahead, and start raising while you still have six months in the bank.
Who answers these
The guide is written by the people who do this work for founders every week.





