How do I manage cashflow so my startup doesn't run out of money?
Quick answer
Cash and profit are not the same thing. Watch two numbers — how much cash you burn each month, and how many months you have left — plan them 12 to 18 months ahead, and start raising while you still have six months in the bank.
The mistake most founders make
They look at a healthy-looking P&L and assume the bank account is fine. But revenue you've booked isn't cash you've collected — and a growing order book can drain cash faster than a shrinking one if customers pay you slowly. Founders often notice this at two months of , when the only choices left are bad ones.
The two numbers to live by
= cash going out – cash coming in, each month. = cash in the bank ÷ monthly burn. Say you have ₹1.2 Cr, spend ₹22 L a month and collect ₹7 L. Your burn is ₹15 L, so your runway is 8 months. Check every hire, ad spend and stock order against that number.
Keep two views of cash
A catches short-term crunches — a big payment slipping, a tax bill landing. A links to your raise: it should show exactly how much you need, to hit which milestone, with a cushion. Also watch the gap between when you pay suppliers and when customers pay you — that gap is where growth quietly eats your cash.
Our honest take
Most startups don't die because of a bad product. They die because they run out of cash at the wrong time. Raising with under three months left means negotiating from a weak spot — that's when founders sign things they later regret. A raise takes 3 to 6 months to close, so start at six-plus months, not at empty.
