SaaS

SaaS is the most heavily benchmarked category in venture, which cuts both ways. Investors know exactly what good looks like at every ARR band, so a strong business is quick to recognise — and a weak cohort curve is impossible to talk past.

The metrics that decide the round are rarely the ones on the pitch deck's front page. Net revenue retention, gross margin after true cost of serve, magic number, and the shape of the logo retention curve tell an institutional investor more than headline growth. Most Indian SaaS companies can compute these; far fewer can defend how they were computed.

We build the measurement layer first — clean cohort definitions, revenue recognition that survives audit, a metrics pack the board reads the same way every month — and then the capital narrative that sits on top of it.