Consumer Internet
Scaled consumer platforms where retention, not acquisition, decides whether the model funds itself.
Consumer internet is the category where capital can most easily disguise a broken model. Paid acquisition buys growth that looks like traction, and the gap only shows up when the spend stops and the cohort does not come back.
Investors have learned this. The questions now are about retention curves that flatten, organic and referred share of new users, and contribution margin after the discounting that drove the growth. A company that cannot show these has to fund every future user, forever.
We build the cohort and contribution-margin analysis that answers those questions honestly, then work with founders on the path to a model that compounds without a permanent marketing subsidy.
How we work in Consumer Internet
What the engagement usually looks like
Retention and cohort truth
Curves that separate organic from paid, and show where retention actually flattens rather than where the trendline suggests.
Contribution margin after discounting
Real per-order economics with promotions, returns, and support loaded in — the number the round is priced on.
Growth-stage capital
Fundraise strategy and diligence readiness for institutional rounds that will interrogate every one of the above.
Capabilities
Where this work sits in the studio
- Venture Capital & Private EquityInvestment readiness, fundraising strategy, diligence preparation and transaction support for founders raising institutional equity.Read more
- ControllershipThe controls, reporting structures and governance systems that make a company's numbers trustworthy.Read more
- Strategy ConsultingPositioning, functional alignment and the operating discipline that turns a plan into traction, for founders and boards past the validation stage.Read more
Talk to someone who knows the sector
Tell us where the business actually is and we will tell you what we would do first. No deck required.