Design & Creative Services
Design studios, brand agencies and product design firms selling expertise by the day, the project or the retainer.
A design firm has no standard product, no standard price and no standard job title. Two studios can quote ₹2 lakh and ₹40 lakh for what looks like the same logo, and both can be right, because they are selling different businesses under the same word.
That makes pricing, utilisation and scope the whole economics of the firm. Most studios grow revenue by adding people and discover that margin did not grow with it, because the rate card was never the price and the hours were never counted.
We help studio owners see which format they are really running, price it on value rather than hours, and build the numbers that show what each client and each retainer actually earns.
Design studios, brand agencies and product design firms selling expertise by the day, the project or the retainer.
How we work in Design & Creative Services
What the engagement usually looks like
Format and positioning
Decide which of the four design businesses you are in, and price and staff it like that business.
Pricing and utilisation
Rate cards, retainers and scope rules built on what each engagement really costs to deliver.
Client and project profitability
Per-client and per-project margin, so growth adds profit and not just headcount.
Capabilities
Where this work sits in the studio
- Strategy ConsultingPositioning, functional alignment and the operating discipline that turns a plan into traction, for founders and boards past the validation stage.Read more
- PricingSetting your price: what buyers pay, what your costs allow, and how you charge.Read more
- FP&A OperationsEach month we close the books, check them against the plan, update the forecast and write the board pack, as part of your team.Read more
Talk to someone who knows the sector
Tell us where the business actually is and we will tell you what we would do first. No deck required.